Ah, man, you see that up there The Volkwsagen autonomous concept caterpillar called Sedric Imaging hitting the road in this adorable little guy someday. The Future. Express Helpline Get answer of your question fast from real experts. If and when autonomous vehicles arrive, its difficult to envision anything more frightening than a massive tractor trailer truck hurtling down the highway with no one at the wheel. But, from a marketers point of view, the good news is that all those self driving vehicles including trucks will essentially become moving living rooms. And that means a new universe of publishing and advertising opportunities. Get ready for your car to become yet another screen where publishers and advertisers compete for your attention, says a new report from Forrester, Autonomous Vehicles Will Reshape the Global Economy. I can appreciate the cautious approach here to AVsautomakers themselves think itll take several decades before self driving cars dominate the marketbut, shit, does this next line paint a godawful picture Dont be surprised, the report warns, when you start to see big brands sponsoring your rides This trip is brought to you by the champagne of beers Miller High Life. Not to bag on High Lifeit is objectively the superior option for cheap domesticsbut whos champing at the bit for this Will ad free options be offered when cars are purchased Is there going to be a choice of what kind of ad you can listen to, similar to what Hulu does today Can you turn the volume downThe story goes on to describe a scenario where brands could create experiences based on where the cars headed. Thatll be super nice if, say, you have to a dire visit to the doctor. Just picture it Car Are you suffering from pick your diseaseYou Yes Aghhh. Car Have you considered medication you dont know or never heard of Side effects include list that goes on for duration of ride. Mm. yeah, the future looks cool.