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Sony Corporation,Son Kabushiki Kaisha, often referred to simply as Sony is a Japanesemultinationalconglomerate corporation headquartered in Knan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony was ranked 1. Fortune Global 5. Sony Corporation is the electronics business unit and the parent company of the Sony Group ,Son Gurpu, which is engaged in business through its four operating components electronics AV, IT communication products, semiconductors, video games, network services and medical business, motion pictures movies and TV shows, music record labels and music publishing and financial services banking and insurance. These make Sony one of the most comprehensive entertainment companies in the world. The group consists of Sony Corporation, Sony Pictures, Sony Mobile, Sony Interactive Entertainment, Sony Music, Sony Financial Holdings and others. Settimana Enigmistica Download here. Sony is among the semiconductor sales leaders 1. Samsung Electronics, LG Electronics, TCL and Hisense. The companys current slogan is BE MOVED. MotioninJoy 0. 7. System tools Download. Utility software, System tools, called MotioninJoy 0. System tools. Their former slogans were make. The One and Only 1. Its a Sony 1. 98. Sony has a weak tie to the Sumitomo Mitsui Financial Group SMFG keiretsu, the successor to the Mitsui keiretsu. HistoryeditTokyo Tsushin KogyoeditSony began in the wake of World War II. In 1. 94. 6, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company started with a capital of 1. In May 1. 94. 6, Ibuka was joined by Akio Morita to found a company called Tokyo Tsushin Kogyo 1. Tokyo Telecommunications Engineering Corporation. The company built Japans first tape recorder, called the Type G. In 1. 95. 8, the company changed its name to Sony. When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK. The company occasionally used the acronym Totsuko in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was Tokyo Teletech until Akio Morita discovered that there was an American company already using Teletech as a brand name. The name Sony was chosen for the brand as a mix of two words. One was the Latin word sonus, which is the root of sonic and sound, and the other was sonny, a common slang term used in 1. America to call a young boy. In the 1. Japan sonny boys, was a loan word into Japanese which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered themselves to be. The first Sony branded product, the TR 5. Sony until January 1. At the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji. The move was not without opposition TTKs principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Banks chairman gave their approval. GlobalizationeditAccording to Schiffer, Sonys TR 6. U. S. market and launched the new industry of consumer microelectronics. By the mid 1. American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 1. Sony co founder Akio Morita founded Sony Corporation of America in 1. In the process, he was struck by the mobility of employees between American companies, which was unheard of in Japan at that time. When he returned to Japan, he encouraged experienced, middle aged employees of other companies to reevaluate their careers and consider joining Sony. The company filled many positions in this manner, and inspired other Japanese companies to do the same. Moreover, Sony played a major role in the development of Japan as a powerful exporter during the 1. It also helped to significantly improve American perceptions of made in Japan products. Known for its production quality, Sony was able to charge above market prices for its consumer electronics and resisted lowering prices. In 1. 97. 1, Masaru Ibuka handed the position of president over to his co founder Akio Morita. Sony began a life insurance company in 1. Amid a global recession in the early 1. Sonys profits fell sharply. Its over for Sony, one analyst concluded. The companys best days are behind it. Around that time, Norio Ohga took up the role of president. He encouraged the development of the Compact Disc in the 1. Play. Station in the early 1. Ohga went on to purchase CBS Records in 1. Columbia Pictures in 1. Sonys media presence. Ohga would succeed Morita as chief executive officer in 1. Under the vision of co founder Akio Morita2. Part of its motivation for doing so was the pursuit of convergence, linking film, music and digital electronics via the Internet. This expansion proved unrewarding and unprofitable,2. Sonys ability to charge a premium on its products2. In 2. 00. 5, Howard Stringer replaced Nobuyuki Idei as chief executive officer, marking the first time that a foreigner had run a major Japanese electronics firm. Stringer helped to reinvigorate the companys struggling media businesses, encouraging blockbusters such as Spider Man while cutting 9,0. He hoped to sell off peripheral business and focus the company again on electronics. Furthermore, he aimed to increase cooperation between business units,2. In a bid to provide a unified brand for its global operations, Sony introduced a slogan known as make. Despite some successes, the company faced continued struggles in the mid to late 2. In 2. 01. 2, Kazuo Hirai was promoted to president and CEO, replacing Stringer. Shortly thereafter, Hirai outlined his company wide initiative, named One Sony to revive Sony from years of financial losses and bureaucratic management structure, which proved difficult for former CEO Stringer to accomplish, partly due to differences in business culture and native languages between Stringer and some of Sonys Japanese divisions and subsidiaries. Hirai outlined three major areas of focus for Sonys electronics business, which include imaging technology, gaming and mobile technology, as well as a focus on reducing the major losses from the television business. In February 2. 01. Sony announced the sale of its Vaio PC division to a new corporation owned by investment fund Japan Industrial Partners and spinning its TV division into its own corporation as to make it more nimble to turn the unit around from past losses totaling 7. Later that month, they announced that they would be closing 2. In April, the company announced that they would be selling 9. Square Enix roughly 8. In May 2. 01. 4 the company announced it was forming two joint ventures with Shanghai Oriental Pearl Group to manufacture and market Sonys Play. Station games consoles and associated software in China. Formats and technologieseditSony has historically been notable for creating its own in house standards for new recording and storage technologies, instead of adopting those of other manufacturers and standards bodies. Sony either alone or with partners has introduced several of the most popular recording formats, including the floppy disk, Compact Disc and Blu ray Disc. Video recordingeditThe company launched the Betamaxvideocassette recording format in 1. Sony became embroiled in the infamous videotape format war of the early 1.